A large share of web privacy compliance succeeds or fails in a place many legal and privacy teams do not treat as compliance-critical: the tag management layer, often Google Tag Manager (GTM). Here’s a pattern we see repeatedly in privacy diligence: a company has a consent banner and a Consent Management Platform (CMP). Everything looks compliant on paper. Then we...
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URLs are not just routing instructions. In modern web systems they function as a low-discipline data channel: easy to create, widely copied, routinely logged, and often propagated outside the context you thought you controlled. The practical problem is not that “tracking exists” or that browsers are broken. The problem is more operational: if you place user-identifying or sensitive data in…