Insights Archives - Page 3 of 3

Jul 21

IDFA Opt-in: Good for User Privacy or Not So Much?

By Steven Roosa and Daniel Rosenzweig Insights

Big news recently surfaced in the data privacy world regarding the upcoming new iOS version, iOS 14, relating to the IDFA (“Identifier for Advertisers”). Users will soon need to grant an app permission in order for it to transmit the IDFA for their devices, meaning the IDFA will no longer be shared with third parties and advertisers without user opt-in….

Jun 25

Love0

Why So Many Cookie Policies are Broken

By Steven Roosa Insights

Cookies Are One Piece of a Larger Puzzle There has been an odd preoccupation with cookies for some time now—to the exclusion of other forms of browser tracking, some of which are much more flexible and more robust in their data collection capabilities than cookies. Despite this fact, these other, non-cookie tracking technologies are often not referenced in privacy policies…

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Overview

We use technologies, like cookies, to measure our website audience, improve your browsing experience and provide you with relevant advertising based on your browsing activities and interests both on and off this site. To help do this we'll share your data with our affiliates and/or partners. You can find out more by clicking here. Please click 'agree' if you're okay with our use of these technologies. You can withdraw or adjust your consent at any time.

Strictly Necessary

Always Enabled

These cookies are essential in order to enable you to move around the website and use its features. Without these cookies, services you have asked for (such as navigating between pages) cannot be provided. This Website currently uses the following strictly necessary cookies:

Cookie	Type	Duration	Description
CONSENT	local	Persistent cookie	GDPR consent view status id
cookielawinfo-checkbox-advertisement	local	Persistent cookie	This cookie is set by GDPR Cookie Consent WordPress Plugin. The cookie is used to remember the user consent for the cookies under the category Advertisement.
cookielawinfo-checkbox-analytics	local	Persistent cookie	This cookies is set by GDPR Cookie Consent WordPress Plugin. The cookie is used to remember the user consent for the cookies under the category ''Analytics''.
cookielawinfo-checkbox-necessary	local	Persistent cookie	This cookie is set by GDPR Cookie Consent WordPress Plugin. The cookie is used to remember the user consent for the cookies under the category ''Strictly Necessary''.
cookielawinfo-checkbox-performance	local	Persistent cookie	This cookie is set by GDPR Cookie Consent WordPress Plugin. The cookie is used to remember the user consent for the cookies under the category Performance.
viewed_cookie_policy	local	Persistent cookie	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Website Functionality

We make use of cookies to provide you with certain functionality. For example, to remember choices you make (such as your user name, language or the region you are in), or to recognize the platform from which you access the site, and to provide enhanced and more personal features. These cookies are not used to track your browsing on other sites.

This Website uses the following functional cookies:

Cookie	Type	Duration	Description
VISITOR_INFO1_LIVE	Youtube.com	Persistent cookie	This cookie is set by Youtube. Used to track the information of the embedded YouTube videos on a website. Further Information: Click here for YouTube video player cookie policy: https://policies.google.com/privacy?hl=en (Google's standard terms).

Advertising cookies (or targeting cookies) collect information about the browsing habits associated with your device and are used to make advertising more relevant to you and your interests. They are also used by services provided by third parties on this Website, such as ‘Like’ or ‘Share’ buttons in addition to providing the requested functionality. Third parties provide these services in return for recognizing that you (or more accurately your device has) have visited a certain website. These third parties put down advertising cookies both when you visit our Website and when you use their services and navigate away from our Website. Their privacy practices are set out below: You can opt out of the advertising cookies set by these third parties at http://www.youronlinechoices.com/ and/or http://optout.networkadvertising.org.

Cookie	Type	Duration	Description
guest_id	Twitter	Persistent cookie	This cookie is set due to Twitter integration and sharing capabilities for the social media.
personalization_id	Twitter	Persistent cookie	This cookie is set due to Twitter integration and sharing capabilities for the social media.
VISITOR_INFO1_LIVE	Youtube.com	Persistent cookie	This cookie is set by Youtube. Used to track the information of the embedded YouTube videos on a website. Further Information: Click here for YouTube video player cookie policy: https://policies.google.com/privacy?hl=en (Google's standard terms).
YSC	Youtube.com	Persistent cookie	This cookie is set by Youtube and is used to track the views of embedded videos. Further Information: Click here for YouTube video player cookie policy: https://policies.google.com/privacy?hl=en (Google's standard terms).

Performance

We make use of analytic cookies to analyze how our visitors use our Website and to monitor Website performance. This allows us to provide a high quality experience by customizing our offering and quickly identifying and fixing any issues that arise. For example, we might use performance cookies to keep track of which pages are most popular, which method of linking between pages is most effective, and to determine why some pages are receiving error messages. We might also use these cookies to highlight articles or site services that we think will be of interest to you based on your usage of the website. The information collected by these cookies is not associated with your personal information by us or by our contractors. The Website currently uses the following analytic cookies from Google Analytics:

Cookie	Type	Duration	Description
_ga	Google Analytics	Persistent cookie	These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve our site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from, and the pages they visited. Further Information: Click here for Google’s privacy policy in respect of Google Analytics: http://www.google.com/analytics/learn/privacy.html You may opt out of tracking by Google Analytics by visiting https://tools.google.com/dlpage/gaoptout?hl=en-GB.
_gat_UA-162883444-1	Google Analytics	Persistent cookie	These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve our site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from, and the pages they visited. Further Information: Click here for Google’s privacy policy in respect of Google Analytics http://www.google.com/analytics/learn/privacy.html You may opt out of tracking by Google Analytics by visiting https://tools.google.com/dlpage/gaoptout?hl=en-GB.
_gcl_au	Google Analytics	Persistent cookie	These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve our site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from, and the pages they visited. Further Information: Click here for Google’s privacy policy in respect of Google Analytics : http://www.google.com/analytics/learn/privacy.html You may opt out of tracking by Google Analytics by visiting https://tools.google.com/dlpage/gaoptout?hl=en-GB.
_gid	Google Analytics	Persistent cookie	These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve our site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from, and the pages they visited. Further Information: Click here for Google’s privacy policy in respect of Google Analytics: http://www.google.com/analytics/learn/privacy.html You may opt out of tracking by Google Analytics by visiting https://tools.google.com/dlpage/gaoptout?hl=en-GB.

Insights

IDFA Opt-in: Good for User Privacy or Not So Much?

Why So Many Cookie Policies are Broken

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