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Wenda Tang

Does Your App Track Users that Opted-out of Tracking?

By , and Insights

In April 2020, Apple rolled out the App Tracking Transparency (“ATT”) framework, prompting legal and development teams to identify apps that “track”, as defined by Apple, users or access the IDFA and implement the ATT framework accordingly. See here for the NT Analyzer blog post. Technically, if a consumer chooses to opt-out of tracking, the app should no longer “track”…

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Why is Unintended Data Leakage and Third Party Code So Prevalent?

By , and Insights

Almost every website, mobile app, and IoT relies on third party code. More often than not, this necessary reliance results in undetected data leakage, which can result in regulatory action, litigation, and/or bad PR. What is third party code? Third party code in this instance, refers to code or SDKs that have already been created by other developers. The use…

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Global Privacy Control Opt-Out of “Sale” – A Technical and Legal Viewpoint

By , and Insights

According to the California Attorney General, consumers may now utilize a new technology called the Global Privacy Control (“GPC”) in order to opt out of a “sale” of personal information under the California Consumer Privacy Act (“CCPA”). The GPC, according to its website, was developed by “various stakeholders including technologists, web publishers, technology companies, browser vendors, extension developers, academics, and…

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Google Will Nix the “GAID” for Opted-Out Users on Android

By , and Insights

Google recently announced that beginning later this year, for Android 12, Android devices will “zero-out” the Google Advertising ID (“GAID”) for users who have opted out of tracking and personalized advertising. (In other words, using the “Opt out of Ads Personalization” settings). Specifically, according to Google: “This Google Play services phased rollout will affect apps running on Android 12 devices…

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Google Privacy Sandbox Won’t Support Alternate Identity Solutions

By and Insights

Google will not use alternate identity solutions to track users online after third-party cookies are phased out in 2022.  Instead, Google plans to rely on Privacy Sandbox, which preserves privacy for consumers while still enabling publishers and advertisers to target their ads.  (See A More Privacy First Web.) NT Analyzer catalogs all collected and disclosed data, identifying relevant risk in…

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